March 2009 /
April 2009

In this issue...

A BE NICE Story

BE NICE News

Monthly Audio Message

People Profile

Corporate Corner

Do Something!

Quote of the Month



Print Version


Inspire others by printing out and sharing the BE NICE newsletter in PDF format with your friends and company team members




And on
BeNiceOrElse.com:

Featured Article
Critics Miss Out on Life
When people feel it’s their role to be a critic—which easily bleeds into critiquing anything and everything—they miss out on simple pleasures, gifts, learning opportunities, adventures, discoveries, and growth.


Past Newsletters

January 2009/
February 2009
Take Control in Changing Times

November 2008/
December 2008
Visionary Leadership

September 2008/
October 2008
Get Involved

2008 Archives

2007 Archives
2006 Archives
2005 Archives
2004 Archives



And from the
BeNiceOrElse
Audio Archives:

David Wagner
Just in time for Daymaker Day, April 29, 2009!
Listen in as the author of My Life as a Daymaker describes how you can change the world one smile at a time.





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Be Nice
(Or Else!)

identifies the factors that keep people from being nice — and how to overcome them.
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AN ATTITUDE OF GRATITUDE

Hi Everyone,

In general, people either take action because they believe it will bring them joy or they avoid it because they believe it will be painful. We can all learn life’s lessons through a curriculum of pain or joy. For example, we can refuse to forgive someone and experience a curriculum of pain when we’re left with regret and remorse. Or we can practice a curriculum of joy, which can be as simple as reflecting on life’s experiences and gifts by taking time to write a gratitude letter.

There’s something quite profound and empowering about making a list of what’s right in your life. Your gratitude letter can begin with the most obvious things, such as family and friends. You could write about the gifts of your heart, mind, and soul; your worldly possessions; or your personal discoveries, benchmarks, and growth. I also like showing gratitude for painful experiences that helped me be a better person or appreciate my family more.

Someone challenged me to make my gratitude letters a yearly birthday tradition, and I’ve done so many times. Although it can be powerful and self-actualizing to file your gratitude letter away in a journal for your eyes only, I’ve sometimes chosen to mail copies to my family, friends, and even casual acquaintances. Some years I mail out ten copies of my gratitude letter, and other years I’ve mailed out over a hundred.

In April 2009 I celebrated my 50th birthday and wrote my annual gratitude letter. Although I choose to keep it private this year, you can be assured that high on my list are my relationship with my mom and dad who, in their 80s, boldly jumped on a plane and came all the way to Puerta Vallarta, Mexico, to celebrate with me. Also high on my list are my loving, healthy, monogamous marriage; the fact that I’m surrounded by lots and lots of children (58 nieces and nephews and six godchildren); my loving, dedicated friends; my two adorable dogs; and a business platform that lets me use my influence to make a difference in the world.

Thanks for helping me live my fantasy of spreading this BE NICE message and giving nice people a voice.

XOXO, Winn



A BE NICE Story

Do you have a BE NICE story to share? Send it to editor@BeNiceOrElse.com. If it appears in the newsletter, you’ll receive a BE NICE T-shirt and CD!


I just loved this e-mail from Wendy Eckert. She found a way to be grateful for a horrible situation, turning it into a life-changing benchmark for herself and inspiring everyone she meets.


Hello Winn,

At age 27, I went in to have a tumor removed with a 5 percent chance that it would be cancer. Nothing to worry about, right? After a six-hour surgery and the whole right side of my face paralyzed, I fell into that 5 percent. With a 20-month-old child and an 8-week-old baby, what was supposed to be the beginning of my life somehow changed and I faced the realization that I might have to make arrangements for the end.

I have to admit that I took some time to feel sorry for myself and then decided to put up one hell of a fight. I didn’t give up, even though many times I felt that death would be easier than my treatments and how sick I was. I had sores in my mouth and down my throat, which made it impossible to eat anything but liquids. Financially depleted with no hair and no movement on one side of my face, I changed my thought process. I began focusing on my children and husband, not the illness, and my whole world became so much better.

With my right side paralyzed, every time I fed my 8-week-old son Tyler he would scream, I would get upset, and the whole situation was just stressed. Then I realized that he was looking at the paralyzed side of my face and it had no expression. I made the shift to the other side where he could see me smile and it was fine.

That was 14 years ago. Today as I look back, I am so glad I had the chance to experience that; it is truly the best thing that happened to me. If I can be there for just one person and help them overcome something, I will do whatever it takes. I am truly grateful for this opportunity to have so much influence on so many people.

— Wendy Eckert
Escanaba, Michigan




BE NICE News
Where in the World Is Winn Claybaugh?

It seems like Winn is everywhere these days, appearing in all kinds of online publications and YouTube videos.


Check out his recent articles on DrLaura.com, Hitchedmag.com, ProducersWeb.com, and SmallBusinessCEOMagazine.com.




Winn is busily preparing for the Paul Mitchell Schools’ annual Magic of Memories celebration. Despite the gloomy economy, Future Professionals across the country bucked conventional wisdom and decided to raise more money than ever before, with a goal of $1.2 million! Visit www.paulmitchelltheschool.com after April 26 to see the final results.

Winn and John Paul DeJoria, Paul Mitchell Chairman and CEO, kicking off Magic of Memories FUNraiser
Winn talking about the value of education, the power of thoughts and words, and the Golden Rules


And yes, Winn’s on Facebook, too! Just search for Winn Claybaugh and add him to your Friends list.



New Film Explores Alternative Energies

America is addicted to oil, and it’s time for an intervention. Issues like record high oil prices, global warming, and an insatiable demand for energy are fueling heated debates throughout the nation.

That’s the premise of Fuel, an insightful new film making its way across the country. Fuel exposes shocking connections between the auto industry, the oil industry, and the government while exploring alternative energies such as solar, wind, electricity, and non–food-based biofuels. Environmentalist Josh Tickell takes to the road in his Veggie Van to explore the pros and cons of biofuels, America’s addiction to oil and its effect on the U.S. economy, and the solutions offered by green energy.

The film, which won the Audience Award for Best Documentary at Sundance and was nominated for the 2009 Writers Guild Award for Best Documentary Screenplay, opened last November in Seattle and Austin to sold-out crowds. Since then, it has premiered in California, Washington, Colorado, and New Mexico, making its way across the country to rave reviews.

Fuel is coming to a theater near you. Visit www.thefuelfilm.com/theaters for information about screenings in your area.



Celebrate Daymaker Day, April 29

David Wagner, author of My Life as a Daymaker, believes you can change the world by making someone’s day and he’s asking everyone to try it on April 29 for Daymaker Day.

At the end of David’s term as president, The Salon Association (TSA) designated his birthday, April 29, as Daymaker Day. Businesses all over the United States and Canada have honored this day by engaging in gestures that make someone’s day. Some salons visit homeless shelters, children’s hospitals, and firehouses to donate services such as haircuts and chair massages. Others engage in simple acts of kindness such as sending thank-you notes to favorite clients.

Want to increase your “nice” factor? Then celebrate Daymaker Day on Wednesday, April 29, 2009, and go make someone’s day!





Monthly Audio Message
Kathy Buckley

Our January/February People Profile featured Kathy Buckley, known around the world as America’s first hearing-impaired comedian. This month, we’re proud to bring you her brand-new MASTERS Audio Club interview with Winn Claybaugh.

Kathy has inspired hundreds of thousands of people with her story of overcoming some of the most difficult obstacles imaginable—a hearing loss that impeded her speech and language development, sexual molestation, a horrendous accident in which she was run over by a jeep and literally died in the ambulance, and two bouts with cancer. Through it all, Kathy demonstrated determination, grace, and especially humor.

Her popular appeal and refreshing wit have landed her on countless TV shows and in numerous national magazines. People named her one of their most touching stories of 1997. Her critically acclaimed one-woman off-Broadway show, Now Hear This, won the Los Angeles Theater Ovation Award and the LA entertainment industry’s Media Access Award as Best Play of the Year.

Kathy is far more than just a popular comic. She tirelessly performs on behalf of nonprofit and educational organizations and serves as the national spokesperson for No Limits, a nonprofit organization and school that provides educational programs and accessibility for deaf and hard-of-hearing children. As a motivational speaker, she eagerly spreads the message that anything can be achieved when the heart and mind work together.


CLICK HERE for one of the most inspiring interviews you’ll ever hear. Kathy Buckley triumphed over tragedy and came out proclaiming, “Life is good!” Listen in to discover her tried-and-tested strategy for overcoming adversity and living a wonderful life.



If you enjoyed this month’s audio message, you’ll love our MASTERS Audio Club. CLICK HERE for more information.




People Profile
Harvey Mackay

Syndicated columnist Harvey Mackay wrote the New York Times #1 bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt. One of America’s most popular and entertaining business speakers, Mackay rose to prominence after purchasing a small, failing envelope company in 1959 at the age of 26 and turning it into a $100 million business that employs over 600 people. As chairman, Harvey’s philosophy is engrained in the company, beginning with its motto: Do what you love, love what you do, and deliver more than you promise.

Central to Harvey’s business and his books is his belief in the ability to stay competitive without sacrificing personal integrity or doing it at the expense of others. He urges businesspeople to focus on building strong relationships with their customers and employees. In one of his monthly Web site columns called “Gratitude Should Be a Continuous Attitude,” Mackay emphasized the importance of being grateful to and for your customers:

I was watching The Late Show with David Letterman and heard about a man who went into a store looking for an item. He found no one to help. The clerks were disinterested at best, rude at worst. After much searching, he finally found the item himself. At the checkout counter he found a long line of people and a clerk who definitely worked only at her own speed. Finally he paid for his item, and the clerk threw it into a plastic bag and shoved his change at him. The man had to say something, so he asked the cashier, “Can’t you even say thank you?” And the cashier said, “It’s printed on your receipt.”

A great time to be imaginative is when you’ve landed a new customer and want to show your appreciation. Forget the standard letter from the CEO. Why not try what we sometimes do at MackayMitchell Envelope Company? Within 24 hours of receiving a first time order, we will arrange delivery of a 30-foot-long banner saying “Thank You” in 15 different languages. Believe me, that makes it to the bulletin board, opposed to a boilerplate letter that ends up in the trash.

Visit www.harveymackay.com for more wit and wisdom from Harvey Mackay.




Corporate Corner
Gratitude: The Gateway to Abundance
By Genie O’Malley, CEO and Founder of ibreathelife

When Genie O’Malley incorporated giving into the fundamentals of her business, she discovered a simple way to increase her company’s energy and keep her team from becoming overwhelmed.

When I first began working on my company plan, I was shocked to learn that I could not find a single model that incorporated gift giving into a company’s business and strategic plan. So I worked for hours, days, and months on my plan, folding the art of giving into every subtitle. Slowly, from the first paragraph to the last, two worlds came together and a wholeness began to develop. I began to witness the beauty of a company created on a foundation of giving and the beauty of those who will be served and elevated out of their suffering. I did not see the personal fulfillment in creating abundance first and then deciding where the abundance could be distributed to serve others; I wanted those actions to grow hand in hand. I wanted to go to work in my for-profit company and be motivated by a nonprofit heart. In my business plan, I began to see that outcomes could be projected but human spirit could not be measured. I did not know where my company would go, but I realized that gratitude from those who were helped through the success of our company opened a gateway to our own abundance.

Having a business plan is critical to a successful business but defining the nature of giving within that plan from the beginning is critical to our souls. It will keep us steady on the unsure days and grounded on our most successful days. All successful business owners and entrepreneurs are filled with the spirit of courage, trust, and the ability to believe in others. Purpose keeps business owners fresh and ready to win.

If you are a business owner, take a moment to revisit your plan and define what is meaningful to you. How, when, and who do you want to serve through your success? Open the gateway of abundance not simply through wit, hard work, and intelligence but through a relationship of the soul within the universe.




Do Something!
Go from the Ordinary to the Extraordinary

In his bestselling book, The Fred Factor, motivational speaker Mark Sanborn introduces readers to Fred, a real-life mail carrier who provides exceptional service by putting everything he has into doing his job and treating everyone he meets as his friend. While others might view Fred’s job as monotonous or uninspiring, Fred sees it as an opportunity to make a difference in the world.

In this simple story, Sanborn offers four principles for going from the ordinary to the extraordinary: Everyone makes a difference, success is built on relationships, you must continually create value for others, and you can reinvent yourself regularly. Elaborating on the second principle, Sanborn offers the “seven B’s of relationship building.”
  1. Be real. You can’t impress others by being anybody but yourself. Always do your best at being yourself.
  2. Be interested (not just interesting). Interesting people attract attention, but interested people attract appreciation. Appreciating the people we serve increases the value of our service to them.
  3. Be a better listener. When you take an interest and listen to people, they provide information that you can use to create value.
  4. Be empathic. The need to be understood is one of the highest human needs.
  5. Be honest. Don’t make promises you can’t keep, and don’t create expectations you can’t fulfill.
  6. Be helpful. Little things make a big difference. Remember your manners, and people will remember you.
  7. Be prompt. Helping people save time is a gift of great value.
To go from the ordinary to the extraordinary, remember that the best way to grow your value is to grow yourself.



Quote of the Month

“There are some very poignant stories in the news right now of working Americans who have been laid off, spending time volunteering, not wasting away, not bemoaning their fate, but instead getting connected to communities through service, network, bonding, sharing their experiences. That’s what’s going on today among young people, even those who are struggling to find jobs themselves—they’re volunteering. And as we stand here today, Congress is taking steps to strengthen and expand national service programs for Americans of all ages and all walks of life. . . . At a time in our nation when so many are struggling, we have to remember that everyone can make a difference and that we all have something to contribute.”

– First Lady Michelle Obama, speaking at the YouthBuild 30th Anniversary, March 17, 2009








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Winn Claybaugh’s Be Nice (Or Else!) The Newsletter!
Copyright © 2009 by Winn Claybaugh. All rights reserved.
Editor: Gail Fink